Since 1997, LIFESTYLE LLC has traded in the United Arab Emirates, specialising in Fine Diamond Jewelry and Watches.
In 2006, the company has embarked on a project to expand and position itself in the medium to high end market.
In order to achieve this, the product base was changed and all retail outlets have been renovated. Additionally, the corporate identity has been revised.
Despite the difficult economic times, the company is positioned to continue its policy of future expansion.
By the end of 2012, Lifestyle is scheduled to have 40 Outlets primarily in the UAE.
Recently, expansion has commenced in the GCC Region, with Outlets opening in Bahrain and Qatar.
LIFESTYLE offers distinct advantages over its competitors in the marketplace due to a formidable support from its parent company Aaron Shum Jewelry in Hong Kong. This allows complete control over vast ranges.
There are over 35 outlets across the U.A.E., including in the most prestigious shopping malls. Retail outlets are in prestigious shopping malls with the necessary adjustments made to cater for retail catchment.
Jewelry collections include internationally branded collections including Coronet Solitaire, Gemtique, La Posy, Miki Pearls and the newly introduced Princess Rose, Flotilla, Inogems and Carl Faberge.
Watch collections include such brands as Coronet, Cerruti, Nina Ricci, DKNY, RSW, Armani Exchange, Jean d’Eve, Buler, Appella and Gemtique, K&Bros, Arbutus, Daniel Hechter, Ambrosia, Christian Lacroix, Cacharel, Thierry Mugler, Temporis, Diesel, Blauling, Coronet and Dubai Time.